How To Manage A Crisis
When a crisis breaks in any company swift and careful responses are essential. Prior to the crisis actually breaking work should have been done around recognising what the reputational risks of particular disasters might be in recognition that news of such incidents will spread fast and create damage in a way that cannot easily be initially quantified.
Speed is a big factor here: if you are caught unawares then you are already behind the times and losing initiative fast. Speed here can be classified as exploding (immediate and volatile) or unfolding (slower than exploding!). The trick is to design and establish a crisis-ready management philosophy where there is a commitment to making wise and clear decisions on how to manage and minimise the crisis.
Being cool under pressure and mastering your emotions are key factors in delivering a reasoned and effective response.
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