Why Managers Should Be Obsessed With Their Customers

Why Managers Should Be Obsessed With Their Customers Customer focus MUST be the number one priority of any organisation: it sounds really simple to say it but otherwise what is your organisation doing and why is it here? Currently we operate in markets where the customer is becoming more demanding, more intolerant of poor performance …

How To Keep Your Customers

How To Keep Your Customers The customer is progressively getting more demanding while markets are becoming more and more crowded and competitive. This is the perfect storm that all organisations are facing, and which ultimately separates out the strong from the weak. The Internet has killed hype and all your customers are saying things about …

Why You Cannot Afford To Ignore Customer Perceptions

Why You Cannot Afford To Ignore Customer Perceptions We tend to always think of the customer’s perception as being around the product or service that we provide yet this is only part of the puzzle that creates customer loyalty. Increasingly customers seek out a detailed understanding of not only what they are buying but also …

Customer Service At A Premium – McDonald’s Offers Table Service To Combat Falling Sales

Customer Service At A Premium - McDonald's Offers Table Service To Combat Falling Sales The restaurant hopes to revive interest in its brand by offering customers the option to order from their seats. McDonald's is to offer its customers table service in an attempt to stimulate consumer interest following a drop in sales revenue. A …