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DAVID SUMMERTON CONSULTING

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Sales Strategy

How To Overcome Objections

How To Overcome Objections You carefully identify your prospective customer and set out how you will make your pitch with the product or service that you totally know is right for them. Things initially go well and then you are... Continue Reading →

A Simple Customer Value Model

A Simple Customer Value Model We often take for granted that interested prospects will buy because they like the product and that there is nothing more to it than just that. That is a very simplistic concept prone to repeat... Continue Reading →

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