David Summerton Business Consulting
How to feel and measure the Customer Experience. We never, ever see us as others see us. We never, ever see, feel and reflect on the experiences our customers have when buying or using our products and services – it is tempting to take silence as approval or contentment (the “No News Is Good News” …
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How NOT to please your Customer. All organisations spend vast sums of money and time trying to get the customer experience as good as it should be with the noble intention of both retaining and then developing that relationship. Yet many organisations, without realising the error of their ways, consistently fail the test. See how …
