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DAVID SUMMERTON CONSULTING

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Customer Satisfaction

What Does A Customer Look For In A Product Or Service?

What Does A Customer Look For In A Product Or Service? Regardless of the product you are making or the service you are providing, customers will always run through the following considerations when firstly looking at a range of possible... Continue Reading →

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Why Should Managers Be Concerned About Customer Relationship Management (CRM)?

Why Should Managers Be Concerned About Customer Relationship Management (CRM)? It is hard work and very costly to obtain a customer BUT very easy to lose them! CRM should be an integral part of the business and is vitally important... Continue Reading →

What Do Customers Want?

What Do Customers Want? It is very true to say that all customers are different but, in general, they are all looking for the following in terms of that decision to buy: efficient and polite service – before, during and... Continue Reading →

How To Be Brilliant At Customer Service

How To Be Brilliant At Customer Service All organisations should always be continually striving to improve their Customer service focus often the difference between a successful and unsuccessful organisation lies in the way in which it treats its customers. This... Continue Reading →

How Do Your Customers Judge You?

How Do Your Customers Judge You? It takes a huge effort to find customers even for the most successful brands and even more to retain them. What separates out the most successful and profitable organisations from the wider marketplace is... Continue Reading →

How To Deal With An Angry Client

How To Deal With An Angry Client  Listen without interrupting  -  Show that you understand how they feel as well as what they are saying. Analyse the problem   -  Differentiate between facts (the report has three errors in it); assumptions... Continue Reading →

Three Top Tips For Keeping Customers Happy

Three Top Tips For Keeping Customers Happy A retained customer is literally worth their weight in gold – all the hard work of approach and negotiation has been completed, they are buying so you need to keep them snug and... Continue Reading →

E-commerce Collaboration – Ryanair Launches A New Car Hire Service Powered By CarTrawler

E-commerce Collaboration - Ryanair Launches A New Car Hire Service Powered By CarTrawler Ryanair Car Hire customers to access 1500 car rental agents across 174 countries. Ryanair's boss Michael O'Leary kept his feet firmly on the ground today, launching a... Continue Reading →

How To Manage Your Customers

How To Manage Your Customers So you have identified your customers and now you want to be sure that the relationship is as effective and efficient as it can possibly be. Successful businesses are good at maintaining a healthy and... Continue Reading →

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