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DAVID SUMMERTON CONSULTING

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Customer Needs

What Does A Customer Look For In A Product Or Service?

What Does A Customer Look For In A Product Or Service? Regardless of the product you are making or the service you are providing, customers will always run through the following considerations when firstly looking at a range of possible... Continue Reading →

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What Do Customers Want?

What Do Customers Want? It is very true to say that all customers are different but, in general, they are all looking for the following in terms of that decision to buy: efficient and polite service – before, during and... Continue Reading →

The ONE Golden Rule Of Customer Service

The ONE Golden Rule Of Customer Service Always make sure that your organisation promotes and delivers with UPSIDE DOWN MANAGEMENT. Put simply: trust your staff to look after each customer in the way that they feel is best for that... Continue Reading →

What Do Your Customers Want From You?

What Do Your Customers Want From You? Your definition of service shapes every interaction you have with your customers. If you hold the common idea that service is only giving customers what they want, you may well paint yourself into... Continue Reading →

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