How To Keep Your Customers

How To Keep Your Customers The customer is progressively getting more demanding while markets are becoming more and more crowded and competitive. This is the perfect storm that all organisations are facing, and which ultimately separates out the strong from the weak. The Internet has killed hype and all your customers are saying things about …

What Does A Customer Look For In A Product Or Service?

What Does A Customer Look For In A Product Or Service? Regardless of the product you are making or the service you are providing, customers will always run through the following considerations when firstly looking at a range of possible options to buy and then when choosing to buy. Customer service is a wide-ranging subject …

Why Should Managers Be Concerned About Customer Relationship Management (CRM)?

Why Should Managers Be Concerned About Customer Relationship Management (CRM)? It is hard work and very costly to obtain a customer BUT very easy to lose them! CRM should be an integral part of the business and is vitally important for the following reasons. CRM is critical in order to: promote or maintain customer loyalty …