Why Managers Should Be Obsessed With Their Customers

Why Managers Should Be Obsessed With Their Customers Customer focus MUST be the number one priority of any organisation: it sounds really simple to say it but otherwise what is your organisation doing and why is it here? Currently we operate in markets where the customer is becoming more demanding, more intolerant of poor performance …

How To Keep Your Customers

How To Keep Your Customers The customer is progressively getting more demanding while markets are becoming more and more crowded and competitive. This is the perfect storm that all organisations are facing, and which ultimately separates out the strong from the weak. The Internet has killed hype and all your customers are saying things about …

Why Should Managers Be Concerned About Customer Relationship Management (CRM)?

Why Should Managers Be Concerned About Customer Relationship Management (CRM)? It is hard work and very costly to obtain a customer BUT very easy to lose them! CRM should be an integral part of the business and is vitally important for the following reasons. CRM is critical in order to: promote or maintain customer loyalty …