How To Be Distinctive In A Crowded Market

How To Be Distinctive In A Crowded Market In a crowded market, where competition is fierce and the difference between what you offer and what the competition offers is small. The only way to survive and grow is to be distinctive, to stand out from the crowd and to deliver advantage. This is no small …

How To Get Competitive Advantage

How To Get Competitive Advantage To achieve Competitive Advantage focus all of your effort and activity upon the four key activity areas below: Champion Customers: always put your customer at the centre of what you do and always make sure that everything is geared to keeping them happy. If there is anything that you are …

How To Make Sustainable Competitive Advantage Work For You

How To Make Sustainable Competitive Advantage Work For You Really successful organisations generate and keep advantages over their competitors that cannot easily be imitated or exceeded: those organisations that cannot rise to this challenge will always be on the back foot and will be prone to market loss, reduced profits and a push for survival. …

Quality As Protection

Quality As Protective Device? In a competitive and challenging marketplace the best means of protection is Quality. If our Quality sets us apart from the competition we have advantage and momentum that we can exploit. Forget cost, forget fancy marketing – think of the range of local businesses that are always busy but never advertise. …