How Managers Use Persuasion

How Managers Use Persuasion We cannot always get things to go the way we want them to – some managers are luckier than others when it comes to persuading others that their chosen path is the right path, but this run of luck is always short-lived. The real truth is that management is a game …

Audience Persuasion And How To Master It

Audience Persuasion And How To Master It You can NEVER be totally sure of what your audience is looking for from you – you may well have prepared, rehearsed and refined the pitch to within an inch of its life but the unknown in the whole sales equation is the audience. Before launching into the …