Why Managers Should Be Obsessed With Their Customers

Why Managers Should Be Obsessed With Their Customers Customer focus MUST be the number one priority of any organisation: it sounds really simple to say it but otherwise what is your organisation doing and why is it here? Currently we operate in markets where the customer is becoming more demanding, more intolerant of poor performance …

How Entrepreneurs Should Keep Customers Happy

How Entrepreneurs Should Keep Customers Happy Good customer experience is not just a matter of delivering a product or service efficiently, although performance at this level is important. There are often emotional and situational elements too. If you fail to consider the feelings and perceptions of your customer, responding to queries and complaints as quickly …