How Entrepreneurs Should Keep Customers Happy

How Entrepreneurs Should Keep Customers Happy Good customer experience is not just a matter of delivering a product or service efficiently, although performance at this level is important. There are often emotional and situational elements too. If you fail to consider the feelings and perceptions of your customer, responding to queries and complaints as quickly …

Why You Cannot Afford To Ignore Customer Perceptions

Why You Cannot Afford To Ignore Customer Perceptions We tend to always think of the customer’s perception as being around the product or service that we provide yet this is only part of the puzzle that creates customer loyalty. Increasingly customers seek out a detailed understanding of not only what they are buying but also …