David Summerton Business Consulting
How Entrepreneurs Should Keep Customers Happy Good customer experience is not just a matter of delivering a product or service efficiently, although performance at this level is important. There are often emotional and situational elements too. If you fail to consider the feelings and perceptions of your customer, responding to queries and complaints as quickly …
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4 Red Hot Tips For Every Entrepreneur Nothing ever stands still and the line between a successful and unsuccessful business is often down to the way in which the entrepreneur works to modify and refine the business model. This drive for development and enhancement of the initial idea or strategy often makes us nervous, yet …
The 5 Key Business Growth Challenges Facing An Entrepreneur Starting a business is a huge accomplishment for most entrepreneurs and the accomplishment of a lifetime dream. Starting a business does, however, involve a lot of challenges and a high degree of risk but experience shows that the five most critical tests are outlined below: Depending …
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Innovation Principles For Entrepreneurs Entrepreneurs usually start with an idea and then try to find a market for it. Ideas are prompted by personal experience or the knowledge that things can be done in a better, more efficient way. Entrepreneurial innovation tends to flow from inventions that find a new home in the marketplace rather …
Marketing Skills For The Entrepreneur – The Four “Is” Entrepreneurs are at the very heart of their businesses, driving forward with a passion that is not normally seen from managers who are embedded in the warmth of an established organisation. With such a dynamic and fast-paced working environment, the traditional ideas around marketing rapidly become …
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