How Do Your Customers Judge You?

How Do Your Customers Judge You? It takes a huge effort to find customers even for the most successful brands and even more to retain them. What separates out the most successful and profitable organisations from the wider marketplace is that these organisations have successfully analysed, and continue to, understand how their customers judge their …

A Simple Customer Value Model

A Simple Customer Value Model We often take for granted that interested prospects will buy because they like the product and that there is nothing more to it than just that. That is a very simplistic concept prone to repeat failure – customers want Value! Creating Value in a sale is the quickest way to …