What Does A Customer Look For In A Product Or Service?

What Does A Customer Look For In A Product Or Service? Regardless of the product you are making or the service you are providing, customers will always run through the following considerations when firstly looking at a range of possible options to buy and then when choosing to buy. Customer service is a wide-ranging subject …

Why Should Managers Be Concerned About Customer Relationship Management (CRM)?

Why Should Managers Be Concerned About Customer Relationship Management (CRM)? It is hard work and very costly to obtain a customer BUT very easy to lose them! CRM should be an integral part of the business and is vitally important for the following reasons. CRM is critical in order to: promote or maintain customer loyalty …

Why You Cannot Afford To Ignore Customer Perceptions

Why You Cannot Afford To Ignore Customer Perceptions We tend to always think of the customer’s perception as being around the product or service that we provide yet this is only part of the puzzle that creates customer loyalty. Increasingly customers seek out a detailed understanding of not only what they are buying but also …