Why Managers Should Be Obsessed With Their Customers

Why Managers Should Be Obsessed With Their Customers Customer focus MUST be the number one priority of any organisation: it sounds really simple to say it but otherwise what is your organisation doing and why is it here? Currently we operate in markets where the customer is becoming more demanding, more intolerant of poor performance …

What Does A Customer Look For In A Product Or Service?

What Does A Customer Look For In A Product Or Service? Regardless of the product you are making or the service you are providing, customers will always run through the following considerations when firstly looking at a range of possible options to buy and then when choosing to buy. Customer service is a wide-ranging subject …

Why Should Managers Be Concerned About Customer Relationship Management (CRM)?

Why Should Managers Be Concerned About Customer Relationship Management (CRM)? It is hard work and very costly to obtain a customer BUT very easy to lose them! CRM should be an integral part of the business and is vitally important for the following reasons. CRM is critical in order to: promote or maintain customer loyalty …