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DAVID SUMMERTON CONSULTING

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Customer Expereince

Why Should Managers Be Concerned About Customer Relationship Management (CRM)?

Why Should Managers Be Concerned About Customer Relationship Management (CRM)? It is hard work and very costly to obtain a customer BUT very easy to lose them! CRM should be an integral part of the business and is vitally important... Continue Reading →

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The ONE Golden Rule Of Customer Service

The ONE Golden Rule Of Customer Service Always make sure that your organisation promotes and delivers with UPSIDE DOWN MANAGEMENT. Put simply: trust your staff to look after each customer in the way that they feel is best for that... Continue Reading →

How Do Your Customers Judge You?

How Do Your Customers Judge You? It takes a huge effort to find customers even for the most successful brands and even more to retain them. What separates out the most successful and profitable organisations from the wider marketplace is... Continue Reading →

Measuring and Feeling the Customer Experience

How to feel and measure the Customer Experience. We never, ever see us as others see us. We never, ever see, feel and reflect on the experiences our customers have when buying or using our products and services – it... Continue Reading →

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