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DAVID SUMMERTON CONSULTING

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Customer Delight

How To Be Brilliant At Customer Service

How To Be Brilliant At Customer Service All organisations should always be continually striving to improve their Customer service focus often the difference between a successful and unsuccessful organisation lies in the way in which it treats its customers. This... Continue Reading →

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The ONE Golden Rule Of Customer Service

The ONE Golden Rule Of Customer Service Always make sure that your organisation promotes and delivers with UPSIDE DOWN MANAGEMENT. Put simply: trust your staff to look after each customer in the way that they feel is best for that... Continue Reading →

How Do Your Customers Judge You?

How Do Your Customers Judge You? It takes a huge effort to find customers even for the most successful brands and even more to retain them. What separates out the most successful and profitable organisations from the wider marketplace is... Continue Reading →

Keeping Customers Happy – Three Top Tips

Keeping Customers Happy - Three Top Tips A retained customer is literally worth their weight in gold – all the hard work of approach and negotiation has been completed, they are buying so you need to keep them snug and... Continue Reading →

Pegasus Airlines – Loving Their Customers, Gaining The Benefits

Pegasus Airlines – delighting a new type of travelling customer. Until 1982 Turkish Airlines was the only airline company operating in Turkey and as such it had no domestic competitors. Following Government deregulation and opening up of the market 29... Continue Reading →

How NOT To Please Your Customer!

How NOT to please your Customer. All organisations spend vast sums of money and time trying to get the customer experience as good as it should be with the noble intention of both retaining and then developing that relationship. Yet... Continue Reading →

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