Why Should Managers Be Concerned About Customer Relationship Management (CRM)?

Why Should Managers Be Concerned About Customer Relationship Management (CRM)? It is hard work and very costly to obtain a customer BUT very easy to lose them! CRM should be an integral part of the business and is vitally important for the following reasons. CRM is critical in order to: promote or maintain customer loyalty …

Why You Cannot Afford To Ignore Customer Perceptions

Why You Cannot Afford To Ignore Customer Perceptions We tend to always think of the customer’s perception as being around the product or service that we provide yet this is only part of the puzzle that creates customer loyalty. Increasingly customers seek out a detailed understanding of not only what they are buying but also …