David Summerton Business Consulting
How To Make Strategy Work Lots of organisations have lofty ideals of where they want to be: much is written about corporate direction, goals and measurements yet despite all of that mental energy being spent, strategic goals fall away, fail and are consigned to history. Whilst setting out your strategy is never easy there is …
How To Write Your Own Departmental Strategy You are running your Department or Team within the overarching strategy of the organisation and you have to follow the direction set from above: this is the norm for all managers and whatever we might think of the straightjacket we find ourselves wrapped up in, we have to …
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Five Things That Make A Business Successful Businesses come and go but those that thrive and have a solid base from which to trade from have all mastered the following Success Factors: Customer satisfaction: making sure that everything that the business does is totally focused on what their customer wants. Any other activity is irrelevant, …
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How To Write A Successful Strategy Many a much-heralded strategy has remained a well-kept secret, rarely stumbled upon by either staff or customers, let alone any layer of management below the Board. A key responsibility of management is to ensure that the message penetrates at every level. Ironically the staff dealing with customers must really …
Is Long-Term Planning Dead And Buried? Long-term planning was born out of the chaos of the economic, social and political chaos arising from the end of World War Two and was the brainchild of mainly American organisations that recognised the need to plan for the future. This was a difficult task for many because it …
How To Write And Deliver A Successful Strategy Many a much-heralded strategy has remained a well-kept secret, rarely stumbled upon by either staff or customers, let alone any layer of management below the Board. A key responsibility of management is to ensure that the message penetrates at every level. Ironically the staff dealing with customers …
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Engineering Your Business Or Team For Success Today, businesses operate in markets that are increasingly complex. Consumer preferences are dynamic and traditional business models are frequently challenged by disruptors. Internally, technologies, such as artificial intelligence (AI), present promising opportunities to transform every corner of the business, from sales and marketing to human resources. There are …
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How To Refresh Your Business If your business is slowing down and sales have fallen then it is time to review and refresh your approach. Ask yourself the following questions: Are you focused on your customers? Do you really understand what they want and what they will want in the future? When will they want …
Business Strategy Checklist - Key Self-Assessment Questions There are no magic bullets or cures, templates or spreadsheets that can tell you how your organisation or department is delivering against the competition and the wider environment. This is something that you have to do for yourself, taking into account as a starting point your sales and …
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Organisational Strategy Made Simple When preparing high-level strategy, the first question – where are we now? – needs to be addressed. Senior managers and directors will, for example: analyse current and recent operational data – e.g. from accounts, sales figures or feedback comments identify influences – e.g. looking at results from the PESTLE analysis identify …
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