An Essential Entrepreneurial Strategy

An Essential Entrepreneurial Strategy

Running your own business is a very exciting but demanding process, not having to follow a corporate plan with which you may, or may not, fully agree with and subscribe to.

You are now in the envious position of making and shaping your OWN strategy and are free from the constraints of corporate direction. The trick now is to devise and develop a strategy that will deliver the success you deserve.

Try focusing upon the following areas as the building blocks of your strategy remembering that your business is never guilty of being reactive, vulnerable to threats and criticism with a closed eye to opportunities.

Make YOUR strategy have the format below:

  • Have a Flexible approach: be alert and adaptable to change, revising your mission and vision as necessary
  • Be Responsive in your work, taking account of all market and economic/environmental factors. You know how these work for your business so respond to them.
  • Be Creative: inspire yourself and any staff you are working with so that you all stand out from the crowd
  • Be Challenging: ask questions and push for information so that the responses inspire and motivate yourself
  • Be Realistic: set targets that are relevant and that can be achieved
  • Be Focused: recognise where the power lies in your market, be clear, defined and understandable to all stakeholders but with a primary steer towards your customers
  • Be Engaging: act in a way that draws customers to you and that makes you stand out from the proverbial crowd!

Make your business stand out for all the right reasons by having your own Strategy and sticking to it.

Good Luck!

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