How To Get Competitive Advantage
To achieve Competitive Advantage focus all of your effort and activity upon the four key activity areas below:
- Champion Customers: always put your customer at the centre of what you do and always make sure that everything is geared to keeping them happy. If there is anything that you are doing that does not contribute to this, why are you doing it?
- Chase Excellence: it is not enough to be one of a crowd of companies chasing business! You have to stick out from the rest and be recognised as a premium deliverer of goods and services. Always.
- Lead through Innovation: innovation and improvement brings with it competitive advantage and opens up a range of new potential customers. Always be asking questions and pushing for change that brings a better product or service.
- Succeed as a Team: effective and efficient team working is the way for your organisation to stand out from your rivals. Teams that are motivated and enthusiastic will always deliver quality, innovation and progress.
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