What Do Customers Want?
It is very true to say that all customers are different but, in general, they are all looking for the following in terms of that decision to buy:
- efficient and polite service – before, during and after buying or using a product or service
- good-quality products and services – in line with the standards promised in catalogues, brochures, websites, customer charters, company policies etc.
- complaints and problems to be dealt with – politely and quickly, with an effective outcome
- their opinion and feedback to matter – when dealing with staff, giving feedback or discussing a problem
Keep your approach to customer satisfaction very simple by following the points above – there is no need to make things over-complicated or difficult to manage/achieve.
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