Six Totally Unethical Sales Strategies
- Pretending to have a personal or romantic interest to close a sale
- Rubbishing a competitor’s product to close a sale
- Padding an expense account – providing false statements of expenses
- Overstating price to give a customer a ‘refund’
- Withholding key facts about products
- Using shadow prices – here the price of a product or service is totally made up to show the sellers product in a better light
Buyers beware!
For more details of our services visit the website www.davidsummertonconsulting.co.uk
DSbc 