1. Carve your own niche in EVERYTHING that you do – this includes the collaborative partnerships that you enter into.
  2. Work hard to not only spot trends but aim to lead the market in as many ways as you can – build connections with people that really matter.
  3. Always look for ways to improve your Brand identity – this is a clear way of protecting your customers.
  4. People are consistently the best asset of any company – surround yourself with people who are as passionate about your vision as you are!
  5. Aim for a blend of young, passionate and committed employees that are matched by older, more experienced staff who bring knowledge and know-how.
  6. Think long-term in everything you do – a brand with longevity is always better than aiming to ride a popular wave which will crash and be deflated very quickly.
  7. A high-volume approach can saturate your market to such an extent that there is no room for manoeuvre or product development.

Good Luck!

For more details of our services visit our website: www.davidsummertonconsulting.co.uk

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