Business Brief – Sales and Marketing Via The Web – 5 Key Questions
- Does your site accurately and realistically portray your Mission?
- Does your site accurately and realistically identify and explain the Core Consumer Benefits and Added Value that you will be providing?
- Is it clear what your Offer actually is? Could a 5 year old child identify and explain it? (If not then it is not clear!).
- Is it clear how your Revenue Model works?
- Have you fully considered the full range of ethical issues around your Offer?
The more time you put into the above points the more likely it is that your Web Offer will be a success.