What Does Great Company Culture Look Like?
This starts with talking to staff to find out what they think about key issues and what they want from their jobs.
The culture in a good, progressive and profitable organisation gets driven from the ground upwards and NEVER from the top down.
CEOs cannot either choose or drive the culture in an organisation from on-high – this can only be done through knowing what the staff value and what is important to them.
If the CEO knows this information driving forward with the right culture, to get results, is a whole lot easier.