Poorly written Mission Statements show a poor organisation that is likely to struggle and if it was the family pet you would certainly have to think about putting old Rover out of his misery.

So what’s a business to do? Follow the KISS model when writing this critical mantra for your organisation; Keep It Simple and assume the reader is Stupid. 


Great example would be The Smithsonian who brilliantly penned “The increase and diffusion of knowledge”. Simple and effective what more could a user need to know?

The USA Humane Society came up with “Celebrating Animals, Confronting Cruelty”. Great stuff.

So is it time to revisit yours?