We have all seen Lennie Henry snoozing in s Hypnos bed on a beach, at Waterloo Station and in the middle of a field. 

Who knows where he might pop up next – probably worth checking to see if he’s asleep on your drive or patio!

Great to see the wider marketing aspects of the Premier Inn and their partner in a joint sales pitch to guests at the Hotel’s venues. Excellent “try before you buy” approach hopefully generating sales from selling the virtues of a good nights sleep (a cornerstone of Premier Inn’s “A Good Night Guaranteed” mantra!).     

Let’s see how it grows.