Every time your Boss has one of those meaningful conversations or its time for the Annual Appraisal Humiliation take care to listen out for the “but” word. EVERYTHING up to the but word is trash. Total garbage. Flannel. The real stuff only comes after the but word; “You did well with the client but ….” And do it goes. “Good years performance but you should have converted more leads”. Great, thanks for that.

Why not just say what you want to say and forget the waffle. We’ve seen it all before.

I’d like to carry this on but …….