How To Avoid Making Biased Decisions

Managers make decisions every day, sometimes well, sometimes badly. Often the root cause of a bad decision lies in the use of either intentional or unintentional bias.

Consider the points below and analyse the decisions that did not go to plan – what does this tell you about your decision-making style?

  1. The Illusion of Control; resulting from the tendency to overestimate one’s ability to control activities and events.
  2. Escalating Commitment; bias which leads to increased commitment to a previous decision despite evidence that it may have been wrong.
  3. Emotional Attachment; frequently influenced by emotional attachment to family and friends, communities and colleagues and things and places which have meaning for us.
  4. Poor Hypothesis; results from a tendency to base decisions on strong prior beliefs, even if the evidence shows that they are wrong.
  5. Representativeness; results from a tendency to generalise inappropriately from a small sample or a single vivid event.
  6. Optimism; the human tendency to see the future in a more positive light than is warranted by experience.

Have a long, hard look and see if at least two or more are your Achilles’ heel!

Good Luck!

For more information on our services please contact us at