Fail to prepare and prepare to fail. Never was a truer expression written.
Many businesses fail because they do not plan ahead in terms of the products and services they aim to deliver and because they are not sufficiently savvy in identifying who their customers are and what tastes and features single them out as customers.
To make a real success of marketing now the following items might be worth considering;
- What does the content of your message say about your organisation? Good content generates interest, passion and trust in what you do. Sloppy presentation indicates a hurried, uncaring and untidy approach to business. First impressions really, really matter. Use Blogs to sell yourself and establish solid relationships with your audience. Ask yourself why big organisations are systematically spending less on traditional advertising?
- Keep a very close eye on new social media platforms as they emerge. Which one(s) are best for your business and why? Where is your target market most active and how can you use this and link it concisely to social media tooling? Test out platforms, get advice, experiment but keep at it!
- A picture paints a thousand words. Very true. Make sure your images are as crisp and effective as they possibly can be; develop infographics to drive traffic and build up your presence to develop leads.
- A simple message works well – too many bells and whistles may make your message stand out from the crowd but if it is too showy then nobody will actually see the message. Just how many different sales messages do you see in a day and how many do you actually remember?
- Get your message over using mobile technology. Mobile phones mean that people are never out of the office – seriously consider how you could use the technology to your advantage.
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