Ten “Must-Dos” to make 2015 YOUR year.
2015 is going to be a challenge and will require real dedication to make it a success for you and your business. To make things happen consider the following pointers.!
- Get Organised; whatever your preferred method, electronic or paper-based, make sure you are totally on top of your work and that you don’t lose any impetus, leads or advantage through an own-goal. How good is your website? Are you standing out from the crowd and does it really say what you are about? What is the state of your Twitter account – is that working for you too?
- Get a Good Lap Top; get the best specification you can afford and then really make it work for you. No-one is impressed when you arrive to meet a client with a steam-driven behemoth the size of a paving slab.
- Get a Professional Briefcase; this should be thin, preferably black and something that compliments your style. Avoid trendy styles and patters and NEVER turn up for a meeting with a rucksack, unless you actually are on a gap-year placement in the Third Sector. NEVER arrive with a bulging Briefcase – you will just look like a disorganised Administrative Assistant.
- Get a Good Quality Pen; this instantly sends the right message that you are a professional and serious business person and confirms your stance as someone the client can deal with in confidence. Would you be impressed by a Chief Executive using a tatty, chewed supermarket biro? No.
- Get Into Shape; either invest in a Gym membership and stick to using it systematically and regularly OR buy a good quality bicycle and pedal your way to fitness. Looking tired and a bit portly (or worse) looks bad. Very bad. Especially if your clothes are feeling the strain.
- Get Your Wardrobe Sorted; spring-clean your clothes and be really hard on yourself. Nothing impresses better than a crisp, clean and tailored image that makes an excellent first impression. Not worn an item for six months? One-way ticket to Oxfam. No excuses. Sort that mop-top hair style and maintain it. Stubble looks very rough.
- Get Good Quality Shoes; they may be expensive and it is tempting to keep those ever-so-comfy 10 year-old slip-ons but, really, what do you look like? Polish all shoes with a passion as if your life depends upon it. Why arrive with half of a field on your feet. Invest in some good quality shoetrees – no shoes should have as many creases as a Tramp’s coat. Avoid at all costs loud, cheesy socks that scream “Look at me!”.
- Get Current; invest in a subscription to your specific Trade Press. Nothing loses you credibility faster than being unsighted on current trends and issues when your client knows more than you do.
- Get Your Transport Sorted; arrive with confidence whatever your wheels. You may not have a Ferrari but what you drive should be clean, waxed and polished and the interior should be clean, tidy and professional, above all a vehicle that your client would be pleased to be seen in and to have a lift in.
- Get Resilient; sharpen up your outlook and be focused upon success. Always do your research on the client, understand what they want from the contract and never take a knock-back personally. Always look for the follow-up angle, re-group and learn from the process.
2015 – it’s going to be great!